Performance Engineering & Capital Allocation

Engineered Google Ads Management. Scalable ROAS.

A specialized performance consultancy providing high-ticket Google Ads architecture, attribution modeling, and algorithmic bid optimization for scaling brands.

  • ✓ Full Account Capital Management: Advanced Search, Demand Gen, Shopping & App Funnels
  • ✓ Automated Account Governance: Custom 24/7 JavaScript rule execution & anomaly protection
  • ✓ Asynchronous High-Velocity Model: Zero time-wasting status calls; replaced by live Looker Studio reporting & weekly video breakdowns

Request a Technical Account Audit

Receive an executive 2-minute Loom teardown highlighting immediate conversion & efficiency gains.

Custom Automation

Algorithmic rules & script governance

Consent Mode v2

Compliant first-party signal ingestion

Real-Time Telemetry

Live, multi-channel Looker dashboards

Performance Retainers

Flexible rolling engagements with clear KPIs

Core Performance Disciplines

Integrating media buying strategic execution with modern data infrastructure.

Search & Demand Capture

Tightly themed keyword taxonomy, multi-variant asset group testing, and algorithmic bid strategy management designed to drive profitable marginal customer acquisition.

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App & Web-To-App Architecture

Solving complex multi-step conversion paths across web-to-app onboarding funnels. Preserving URL query parameters across redirects to maximize smart bidding data quality.

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Attribution & Signal Engineering

Implementing Server-Side Google Tag Manager, Enhanced Conversions, and Offline Conversion Import (OCI) to feed Google's machine learning clean, high-LTV conversion signals.

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High-Velocity Asynchronous Operations

Traditional agencies dilute performance by charging for endless status meetings. My consultancy operates on a lean, asynchronous delivery model designed around focused execution.

1. Live Telemetry Dashboard

Instant transparency into account performance, blended ROAS, CPA, and capital pacing via a live 24/7 Looker Studio console.

2. Weekly Executive Video Updates

Direct 5-minute Loom breakdowns delivered every week detailing strategy adjustments, test results, and next actions.

3. Direct Slack Channel

Direct, real-time written communication line for rapid strategy alignment, budget scaling, and campaign updates.